B2B outreach lives or dies on deliverability. You can have a great offer, a strong ICP, and a well-written sequence—but if your emails bounce or hit spam, you never get a fair shot at replies.Email hygiene is the habit (and process) of keeping your contact data clean so your campaigns consistently reach real people. The fastest way to improve hygiene is to verify email addresses before you send—especially when you’re pulling contacts from multiple sources like CRM exports, enrichment tools, even (findymail) [...]
